Samsung Series 9 was launched for the purpose of development of the world’s top product – the slimmest and the lightest. Design direction had to be higher than any other one we had experienced before; we wanted completely new and innovative result. We had to take a risky and experimental attitude to solve the problem, adding hardware and layout into the design objects. Beautiful side design of Series 9 is the result of innovative process; it is very elegant, creative, and at the same time, amazingly functional in its aspect of usability and parts arrangement. Unique character of Series 9 has become the strong and formative symbol of Samsung Design.