ABOUT US
ABOUT US
DESIGNING NEXT THING, NEW EXPERIENCE AND BETTER SOCIETY
DESIGNING NEXT THING,
NEW EXPERIENCE AND BETTER SOCIETY
Defining is an industrial design company based in Seoul. We provide strategic and integrated design services for society, company, and brand. Our team, composed of former design directors from Samsung Electronics, believes that design is more than just reshaping the appearance of a product. To us, design is an act of sincerity—one that offers new perspectives and possibilities for a better life. At Defining, we innovate product and user experiences through design, solving business challenges with creativity so our clients can lead the market and grow their businesses. To achieve this, we observe cultural trends and shifts in aesthetic awareness across all areas of contemporary life including fashion, food, and living and approach every project with openness and progressive thinking to deliver the best possible solutions. We work in close collaboration not only with designers from various disciplines but also with engineers, marketers, manufacturers, sociologists, and architects to creatively solve problems and bring our ideas to life. Our goal is for each project to clearly express a brand or product’s identity while achieving the innovation and competitiveness needed to lead market trends. Seoul, where Defining is located, provides the ideal environment to realize our vision. As a global leader in IT, entertainment, and style, Seoul is one of the most trend-sensitive cities in the world—responding swiftly and dynamically to changes in how we live, eat, and dress. We are providing international-level design service from the heart of this city, engaging with the world.
Defining is an industrial design company based in Seoul. We provide strategic and integrated design services for society, company, and brand. Our team, composed of former design directors from Samsung Electronics, believes that design is more than just reshaping the appearance of a product. To us, design is an act of sincerity—one that offers new perspectives and possibilities for a better life. At Defining, we innovate product and user experiences through design, solving business challenges with creativity so our clients can lead the market and grow their businesses. To achieve this, we observe cultural trends and shifts in aesthetic awareness across all areas of contemporary life including fashion, food, and living and approach every project with openness and progressive thinking to deliver the best possible solutions. We work in close collaboration not only with designers from various disciplines but also with engineers, marketers, manufacturers, sociologists, and architects to creatively solve problems and bring our ideas to life.
CORE VALUE - 01
CORE VALUE - 01
CREATIVITY _ DELIVERING SAMSUNG-QUALITY DESIGN
DELIVERING SAMSUNG-QUALITY DESIGN
Today, design is perceived as a key strategy for corporate management, not just as a beautiful form of product. Defining analyzes a company's situation and market environment and helps companies create real business value by using our designs strategically. According to our partners' experience with Samsung Electronics, successful manufacturing is combining product planning, strategy, and innovative design. Our design team, made up of partners from Samsung Electronics, provides strategic design services based on extensive experience and outstanding professional competence.
Today, design is perceived as a key strategy for corporate management, not just as a beautiful form of product. Defining analyzes a company's situation and market environment and helps companies create real business value by using our designs strategically. According to our partners' experience with Samsung Electronics, successful manufacturing is combining product planning, strategy, and innovative design. Our design team, made up of partners from Samsung Electronics, provides strategic design services based on extensive experience and outstanding professional competence.
CORE VALUE - 02
CORE VALUE - 02
STRATEGY _ ACHIEVING BUSINESS & MARKET LEADERSHIP
ACHIEVING BUSINESS & MARKET LEADERSHIP
We understand the role and importance of design that companies need to gain market competitiveness. In a market landscape with evolving consumer demands and intensifying competition, design emerges as a crucial strategic asset for companies to gain a competitive edge. Defining's design services are effective both for companies entering new markets and for those looking to expand their market. It also increases market competitiveness by developing differentiated product designs based on market segments and ensures that the corporate’s identity are accurately delivered to users.
We understand the role and importance of design that companies need to gain market competitiveness. In a market landscape with evolving consumer demands and intensifying competition, design emerges as a crucial strategic asset for companies to gain a competitive edge. Defining's design services are effective both for companies entering new markets and for those looking to expand their market. It also increases market competitiveness by developing differentiated product designs based on market segments and ensures that the corporate’s identity are accurately delivered to users.
CORE VALUE - 03
CORE VALUE - 03
TOTAL SERVICE _ FROM IDEA TO MANUFACTURE
FROM IDEA TO MANUFACTURE
Defining provides services for the enterprise's product development and manufacturing business, ranging from design to production. We make it possible for our partners to have the extensive mass production projects and human networking with our extensive experience in the world’s leading manufactures. To make it possible, we are working closely with product strategist, design engineers, mold and injection experts, and manufacturers. Defining is growing with the company with the ability to embody the company's ideas into a design that can be produced and follow up production.
Defining provides services for the enterprise's product development and manufacturing business, ranging from design to production. We make it possible for our partners to have the extensive mass production projects and human networking with our extensive experience in the world’s leading manufactures. To make it possible, we are working closely with product strategist, design engineers, mold and injection experts, and manufacturers. Defining is growing with the company with the ability to embody the company's ideas into a design that can be produced and follow up production.
01
CREATIVITY
CORE VALUE
02
COMPETITIVENESS
CORE VALUE
03
TOTAL SERVICE
CORE VALUE
CORE OF SAMSUNG DESIGN
CORE OF
SAMSUNG DESIGN
Samsung Electronics' Design Management Center is the world's largest design organization, currently employing more than 1,500 designers. Design has played a crucial role in Samsung Electronics' rise to the top of the global business arena and in maintaining its position. Samsung's design management has grown beyond the management of its design organization to lead product innovation, spread design culture, and contribute substantially to Samsung's business performance. All of Samsung Electronics' top executives have a high level of understanding of design and place great trust in the design organization. At the same time, they recognize design as a core partner of the company and utilize it as an important criterion in managerial decision-making processes. Historically, Samsung's 1993 “New Management Declaration” was the core of qualitative change in design and a catalyst for the rebirth of Samsung Electronics' design. Following this, Samsung declared 1996 as the “Year of Design Revolution,” and since then, it has continued to invest on a company-wide scale in the field of design, including establishing a design identity imbued with its own philosophy and spirit, and striving to nurture creative talent both domestically and internationally. As a result, design at Samsung Electronics is now recognized as the center of soft power, playing a core role in leading the company's vision and future history. Recently, as information has become more transparent and society has become highly intelligent, customers seek meaningful experiences through the use of products, beyond their functions or performance. In line with this trend, Samsung Electronics' design is opening a new chapter for future growth.
Samsung Electronics' Design Management Center is the world's largest design organization, currently employing more than 1,500 designers. Design has played a crucial role in Samsung Electronics' rise to the top of the global business arena and in maintaining its position. Samsung's design management has grown beyond the management of its design organization to lead product innovation, spread design culture, and contribute substantially to Samsung's business performance. All of Samsung Electronics' top executives have a high level of understanding of design and place great trust in the design organization. At the same time, they recognize design as a core partner of the company and utilize it as an important criterion in managerial decision-making processes. Historically, Samsung's 1993 “New Management Declaration” was the core of qualitative change in design and a catalyst for the rebirth of Samsung Electronics' design. Following this, Samsung declared 1996 as the “Year of Design Revolution,” and since then, it has continued to invest on a company-wide scale in the field of design, including establishing a design identity imbued with its own philosophy and spirit, and striving to nurture creative talent both domestically and internationally. As a result, design at Samsung Electronics is now recognized as the center of soft power, playing a core role in leading the company's vision and future history. Recently, as information has become more transparent and society has become highly intelligent, customers seek meaningful experiences through the use of products, beyond their functions or performance. In line with this trend, Samsung Electronics' design is opening a new chapter for future growth.
1. DESIGN CULTURE _ DESIGN IS A CORE RESOURCE OF MANAGEMENT
1. DESIGN CULTURE /
DESIGN IS A CORE RESOURCE OF MANAGEMENT
Samsung Electronics has a corporate culture that understands design as a core management resource. The design organization is directly under the CEO, and design decisions are made through direct communication with top management. Leaders from various related departments, such as marketing, development, purchasing, and sales, also participate in this process to share current issues and collaborate to make the best decisions. As more companies prioritize design management, the most important factors for its success are the CEO's commitment, understanding of design, and a corporate culture that recognizes design as a core business partner. Samsung Electronics' design success is also rooted in this corporate culture.
Samsung Electronics has a corporate culture that understands design as a core management resource. The design organization is directly under the CEO, and design decisions are made through direct communication with top management. Leaders from various related departments, such as marketing, development, purchasing, and sales, also participate in this process to share current issues and collaborate to make the best decisions. As more companies prioritize design management, the most important factors for its success are the CEO's commitment, understanding of design, and a corporate culture that recognizes design as a core business partner. Samsung Electronics' design success is also rooted in this corporate culture.
2. CREATIVE LEADERSHIP _ DESIGN DRIVEN PRODUCT INNOVATION
2. CREATIVE LEADERSHIP /
DESIGN DRIVEN PRODUCT INNOVATION
Samsung Electronics designers are deeply involved in the process of planning and designing new products from the very beginning. Until the mid-2000s, the role of design was focused on creating a visual identity for Samsung. At the time, as a latecomer to the home appliance industry, it was a practical choice to catch up with leading overseas companies. However, as Samsung has grown into a world-class company, the influence and role of design have expanded significantly. Designers are now deeply involved in the planning and development of mass-produced products, exerting a major influence on the direction of hardware and software. Additionally, through proactive design activities, they take on the role of leading the way in planning and proposing new products.
Samsung Electronics designers are deeply involved in the process of planning and designing new products from the very beginning. Until the mid-2000s, the role of design was focused on creating a visual identity for Samsung. At the time, as a latecomer to the home appliance industry, it was a practical choice to catch up with leading overseas companies. However, as Samsung has grown into a world-class company, the influence and role of design have expanded significantly. Designers are now deeply involved in the planning and development of mass-produced products, exerting a major influence on the direction of hardware and software. Additionally, through proactive design activities, they take on the role of leading the way in planning and proposing new products.
3. DESIGN MANAGEMENT _ DESIGN FOR BUSINESS AND MARKET STRATEGY
3. DESIGN MANAGEMENT /
DESIGN FOR BUSINESS AND MARKET STRATEGY
Samsung Electronics showcases the world's best ID and UX designs through its user experience innovation capabilities. What is important is that Samsung's designs are not limited to visual innovation. Samsung's designs are thoroughly business-oriented, based on sophisticated product strategies designed by the marketing team. Design must contribute to the growth of a company as a core resource and partner in management to truly justify its existence. Samsung has established a system that minimizes risks associated with product development and maximizes sales through thorough market research and the establishment of sophisticated product strategies. Samsung's design management begins with design for business.
Samsung Electronics showcases the world's best ID and UX designs through its user experience innovation capabilities. What is important is that Samsung's designs are not limited to visual innovation. Samsung's designs are thoroughly business-oriented, based on sophisticated product strategies designed by the marketing team. Design must contribute to the growth of a company as a core resource and partner in management to truly justify its existence. Samsung has established a system that minimizes risks associated with product development and maximizes sales through thorough market research and the establishment of sophisticated product strategies. Samsung's design management begins with design for business.
DECLARATION
THE YEAR OF DESIGN
REVOLUTION
DECLARATION
THE YEAR OF DESIGN
REVOLUTION
1998
1998
At the new year’s address in January of 1996, the importance of design was emphasized and efforts toward developing Samsung Electronics’ unique design identity had begun. Furthermore, design capacities were now perceived as critical resources for the overall corporate management, which led to the pursuit for a design revolution that sought to recognize consumer needs and preemptively establish the design before materializing as a product.
At the new year’s address in January of 1996, the importance of design was emphasized and efforts toward developing Samsung Electronics’ unique design identity had begun. Furthermore, design capacities were now perceived as critical resources for the overall corporate management, which led to the pursuit for a design revolution that sought to recognize consumer needs and preemptively establish the design before materializing as a product.
FOUNDATION
CORPORATE DESIGN CENTER
UNDER THE CEO
FOUNDATION
CORPORATE DESIGN CENTER
UNDER THE CEO
2001
2001
In 2001, Samsung Electronics began independently run the Corporate Design Center under the CEO, further proving the fact that design has become an essential part of the business. This organization, which first coined the term ‘Design Management,’ created an internal UI Innovation Team to enhance product usability and established a UI guideline. The role of design in user experience continued to advance following the specialization of UX organization
In 2001, Samsung Electronics began independently run the Corporate Design Center under the CEO, further proving the fact that design has become an essential part of the business. This organization, which first coined the term ‘Design Management,’ created an internal UI Innovation Team to enhance product usability and established a UI guideline. The role of design in user experience continued to advance following the specialization of UX organization
ESTABILISHING
THE DESIGN PHILOSOPHY
OF SAMSUNG
ESTABILISHING
THE DESIGN PHILOSOPHY
OF SAMSUNG
1996
1996
Design philosophy plays an important role that forms a brand image by conveying business and brand philosophies as well as the essence of ‘Samsung-ness’ to consumers. In 1996, Samsung Electronics announced the design philosophy ‘Balance of Reason & Feeling.’ Since then, design philosophy continues to act as a lighthouse that illuminates the path for designers. Based on the design philosophy set up in 1996, the DI 1.0 that called “Simplicity with Resonance”
Design philosophy plays an important role that forms a brand image by conveying business and brand philosophies as well as the essence of ‘Samsung-ness’ to consumers. In 1996, Samsung Electronics announced the design philosophy ‘Balance of Reason & Feeling.’ Since then, design philosophy continues to act as a lighthouse that illuminates the path for designers. Based on the design philosophy set up in 1996, the DI 1.0 that called “Simplicity with Resonance”
OUR PARTNER
OUR PARTNER
YOHAN YUN
YOHAN YUN
FOUNDER & DIRECTOR, DESIGN
FOUNDER & DIRECTOR, DESIGN
Redefining the way we live and giving us the right values through the act of design, he served as the Creative Director of Samsung Electronics Design Center and as the Chief Designer of the PC Business Division, and was awarded the Proud Samsung Person Award, the most prestigious award within Samsung Group. He has also received the world's top three design awards, including the Oscars of the design field, IDEA in the U.S. and IF and Red-Dot in Germany, and has been awarded the Prime Minister's Award, the Minister of Knowledge Economy, the Minister of Trade, Industry and Energy, and the Minister of Public Procurement for his contributions to the development of design in Korea. Today, his interests as a designer extend to the entire lifestyle, including branding, furniture, food, video, interiors and architecture, and in addition to his work for clients, he is also an entrepreneur who plans, develops and operates his own brand based on his design philosophy and aesthetic. Since 2015, he has been teaching at the Samsung Art & Design Institute (SADI), where he is nurturing future talent.
Proud recipient of the Samsung Award of Honor
Member of the Korea Association of Industrial Designers (KAID)
Adjunct Professor at SADI (Samsung Art & Design Institute)
Winner of 3 major design awards in the world (IDEA, IF, Red Dot)
Served as Chief Designer of Samsung Electronics' PC Division
Served as a board member of Samsung Electronics DI Committee
Selected as Best Designer at Samsung Electronics Design Center
Received the Prime Minister’s Award
Received the Minister of Trade, Industry and Energy’s Award
Awarded the Minister of Knowledge Economy’s Award
Proud recipient of the Samsung Award of Honor
Member of the Korea Association of Industrial Designers
Adjunct Professor at SADI (Samsung Art & Design Institute)
Winner of 3 major design awards in the world
Served as Design director of Samsung PC Division
Served as a board member of Samsung DI Committee
Selected as Best Designer at Samsung Design Center
Received the Prime Minister’s Award
Received the Minister of Trade, Industry and Energy’s Award
Awarded the Minister of Knowledge Economy’s Award
Redefining the way we live and giving us the right values through the act of design, he served as the Creative Director of Samsung Electronics Design Center and as the Chief Designer of the PC Business Division, and was awarded the Proud Samsung Person Award, the most prestigious award within Samsung Group. He has also received the world's top three design awards, including the Oscars of the design field, IDEA in the U.S. and IF and Red-Dot in Germany, and has been awarded the Prime Minister's Award, the Minister of Knowledge Economy, the Minister of Trade, Industry and Energy, and the Minister of Public Procurement for his contributions to the development of design in Korea. Today, his interests as a designer extend to the entire lifestyle, including branding, furniture, food, video, interiors and architecture, and in addition to his work for clients, he is also an entrepreneur who plans, develops and operates his own brand based on his design philosophy and aesthetic. Since 2015, he has been teaching at the Samsung Art & Design Institute (SADI), where he is nurturing future talent.
SANGWON YOON
SANGWON YOON
DIRECTOR, DESIGN
DIRECTOR, DESIGN
He believe that good design creates a better future by bringing together customers, business, and technology to create value, marketability, and enablement. With years of experience as a design director at Samsung Electronics and a convergence background in design and engineering, he co-founded a start-up that manufactures hardware. He also creates sustainable design brands and develops lifestyle products for a better future. He has won the Proud Samsung Award and many global design awards, including IF, Red-Dot, IDEA, and G-mark. He is an adjunct professor at IDAS, Hongik University, and has been studying convergence design as an adjunct professor at Samsung Advanced Design Institute (SADI) and Kyunghee University's Industrial Design Department. As a partner in Defining, he defines the right problem based on empathy and understanding of customers, implements customer-centered ideas through convergent processes, and pursues meaningful innovation to solve customers' problems at a fundamental level.
He believe that good design creates a better future by bringing together customers, business, and technology to create value, marketability, and enablement. With years of experience as a design director at Samsung Electronics and a convergence background in design and engineering, he co-founded a start-up that manufactures hardware. He also creates sustainable design brands and develops lifestyle products for a better future. He has won the Proud Samsung Award and many global design awards, including IF, Red-Dot, IDEA, and G-mark. He is an adjunct professor at IDAS, Hongik University, and has been studying convergence design as an adjunct professor at Samsung Advanced Design Institute (SADI) and Kyunghee University's Industrial Design Department. As a partner in Defining, he defines the right problem based on empathy and understanding of customers, implements customer-centered ideas through convergent processes, and pursues meaningful innovation to solve customers' problems at a fundamental level.
JAEHO KIM
JAEHO KIM
DIRECTOR, BUSINESS STRATEGY
DIRECTOR, BUSINESS STRATEGY
As a long-time product planning leader at Samsung Electronics, he successfully launched various innovative products and contributed to corporate value creation through his strategic thinking and problem-solving skills. He is currently a professor at Korea Advanced Institute of Technology, where he researches and lectures on product planning, and serves as an evaluation and expert committee member at the Korea Startup Agency, Design Agency, and SME Distribution Center based on his practical experience and theoretical background. He seeks to optimally utilize given resources to produce the best results and develops processes to support sound decision-making. He strives to achieve corporate strategic goals through overall product planning tasks ranging from market research, customer analysis, concepts and differentiation plans, and marketing strategy development, and also strives to foster future product planning experts through education and mentoring. He also provides creative and practical strategies based on deep understanding and empathy for customers and markets to grow clients' businesses and lead innovation.
As a long-time product planning leader at Samsung Electronics, he successfully launched various innovative products and contributed to corporate value creation through his strategic thinking and problem-solving skills. He is currently a professor at Korea Advanced Institute of Technology, where he researches and lectures on product planning, and serves as an evaluation and expert committee member at the Korea Startup Agency, Design Agency, and SME Distribution Center based on his practical experience and theoretical background. He seeks to optimally utilize given resources to produce the best results and develops processes to support sound decision-making. He strives to achieve corporate strategic goals through overall product planning tasks ranging from market research, customer analysis, concepts and differentiation plans, and marketing strategy development, and also strives to foster future product planning experts through education and mentoring. He also provides creative and practical strategies based on deep understanding and empathy for customers and markets to grow clients' businesses and lead innovation.
DUKHYUN YOON
DUKHYUN YOON
DIRECTOR, PRODUCT DEVELOPMENT
DIRECTOR, PRODUCT DEVELOPMENT
Creating a good product not only requires high expertise, experience, and creativity in the design and engineering process, but also requires thorough quality verification through testing processes to ensure product reliability and product characteristics at the manufacturing stage. He had a successful career as a product development partner at Samsung Electronics, and later joined Awair, a Silicon Valley-based H/W startup, as a founding member, where he led product design, H/W development, and communication module development as a VP in charge of mechanical design and production management. He played a key role in the development of Awair's products and the establishment of production lines, including acquiring product certifications, packaging design, and production line design. As a partner at Defining, he has experience and understanding of the entire product development process from design to production, so he is responsible for solving problems that arise during the product development process and supplying products that meet customer needs.
Creating a good product not only requires high expertise, experience, and creativity in the design and engineering process, but also requires thorough quality verification through testing processes to ensure product reliability and product characteristics at the manufacturing stage. He had a successful career as a product development partner at Samsung Electronics, and later joined Awair, a Silicon Valley-based H/W startup, as a founding member, where he led product design, H/W development, and communication module development as a VP in charge of mechanical design and production management. He played a key role in the development of Awair's products and the establishment of production lines, including acquiring product certifications, packaging design, and production line design. As a partner at Defining, he has experience and understanding of the entire product development process from design to production, so he is responsible for solving problems that arise during the product development process and supplying products that meet customer needs.
SANGSEOP CHOI
SANGSEOP CHOI
ADVISOR, DESIGN AND DEVELOPMENT
ADVISOR, DESIGN AND DEVELOPMENT
An expert in industrial design and product development, he started his career at Samsung Electronics Design Center and founded his own design company in 1998, and has successfully developed new product designs for about 150 clients in Korea, Germany, the United States, China and Japan. He has won numerous national and international design awards and has been recognized for his contribution to the acquisition of intellectual property rights. Based on our long and diverse experience, we consult in all stages and fields of product development, from the concept generation to design development, product design, mold making, and mass production.
An expert in industrial design and product development, he started his career at Samsung Electronics Design Center and founded his own design company in 1998, and has successfully developed new product designs for about 150 clients in Korea, Germany, the United States, China and Japan. He has won numerous national and international design awards and has been recognized for his contribution to the acquisition of intellectual property rights. Based on our long and diverse experience, we consult in all stages and fields of product development, from the concept generation to design development, product design, mold making, and mass production.
AWARDS
AWARDS
Our team, led by former designer at Samsung Electronics, provides strategic and integrated design services based on a wealth of experience, diverse specializations, and creative capabilities. Our passion for and ability to get design right has been recognized by winning prestigious design awards around the world, and we are honored to have been recognized by the Korean government for our contributions to the country's design industry.
Our team, led by former designer at Samsung Electronics, provides strategic and integrated design services based on a wealth of experience, diverse specializations, and creative capabilities. Our passion for and ability to get design right has been recognized by winning prestigious design awards around the world, and we are honored to have been recognized by the Korean government for our contributions to the country's design industry.
SAMSUNG
KOREA
The Samsung Award of Honor is the Samsung Group's most prestigious internal award, given to employees who have demonstrated outstanding performance and exemplary behavior. There are several categories, including the Design Award, Technology Award, and Special Award. Only one person receives the Design Award each year.
IF
GERMANY
The IF Design Award is an authoritative design competition based in Hanover, Germany, which began in 1954. Beyond a simple “design competition,” it has established itself as a marketing platform that drives global design trends and maximizes brand awareness.
RED DOT
GERMANY
One of the most prestigious design competitions in the world, this is an international design competition held in Germany. Started in 1955, it announces award winners every year in three categories: product design, communication/brand design, and design concept.
GOOD DESIGN
JAPAN
Japan's Good Design Award is not just a design competition, but a program that deeply evaluates the impact of design on society. Award-winning designs are recognized as a global certification that can secure substantial business and social influence.
IDEA
USA
The International Design Excellence Awards (IDEA) in the United States is a globally renowned industrial design competition, and winning entries contribute significantly to global market entry, brand strengthening, and increased recognition in the field of industrial design.
DESIGN FOR ASIA
HONG KONG
The Design for Asia Award is Asia's premier comprehensive design competition, organized by the Hong Kong Design Centre since 2003, encouraging creative solutions that positively impact Asian societies and markets.
GOVERNMENT
KOREA
Since the beginning of their careers, Defining's partners have been recognized for their contributions to the development of design in South Korea and have received prestigious awards from the government, including the Prime Minister's Award, the Minister of Knowledge Economy Award, and the Minister of Commerce, Industry and Energy Award.
PIN UP
KOREA
The Pinup Design Awards is a design competition hosted by the Korea Industrial Designers Association and sponsored by the Ministry of Trade, Industry and Energy. It has been held since 1997 and strives to spread excellent designs and expand the design industry.
GOOD DESIGN PRODUCT
KOREA
The selection of Good Design (GD) products, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, has been conducted annually since 1985. It is a system that awards the government-certified GD (Good Design) mark to products with excellent design after fair evaluation.
RED DOT
RED DOT
GERMANY
GERMANY
One of the most prestigious design competitions in the world, this is an international design competition held in Germany. Started in 1955, it announces award winners every year in three categories: product design, communication/brand design, and design concept.
One of the most prestigious design competitions in the world, this is an international design competition held in Germany. Started in 1955, it announces award winners every year in three categories: product design, communication/brand design, and design concept.
GOOD DESIGN
GOOD DESIGN
JAPAN
JAPAN
Japan's Good Design Award is not just a design competition, but a program that deeply evaluates the impact of design on society. Award-winning designs are recognized as a global certification that can secure substantial business and social influence.
Japan's Good Design Award is not just a design competition, but a program that deeply evaluates the impact of design on society. Award-winning designs are recognized as a global certification that can secure substantial business and social influence.
IDEA
IDEA
USA
USA
The International Design Excellence Awards (IDEA) in the United States is a globally renowned industrial design competition, and winning entries contribute significantly to global market entry, brand strengthening, and increased recognition in the field of industrial design.
The International Design Excellence Awards (IDEA) in the United States is a globally renowned industrial design competition, and winning entries contribute significantly to global market entry, brand strengthening, and increased recognition in the field of industrial design.
DESIGN FOR ASIA
DESIGN FOR ASIA
HONG KONG
HONG KONG
The Design for Asia Award is Asia's premier comprehensive design competition, organized by the Hong Kong Design Centre since 2003, encouraging creative solutions that positively impact Asian societies and markets.
The Design for Asia Award is Asia's premier comprehensive design competition, organized by the Hong Kong Design Centre since 2003, encouraging creative solutions that positively impact Asian societies and markets.
GOOD DESIGN PRODUCT
GOOD DESIGN PRODUCT
KOREA
KOREA
The selection of Good Design (GD) products, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, has been conducted annually since 1985. It is a system that awards the government-certified GD (Good Design) mark to products with excellent design after fair evaluation.
The selection of Good Design (GD) products, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, has been conducted annually since 1985. It is a system that awards the government-certified GD (Good Design) mark to products with excellent design after fair evaluation.
GOVERNMENT
GOVERNMENT
KOREA
KOREA
Since the beginning of their careers, Defining's partners have been recognized for their contributions to the development of design in South Korea and have received prestigious awards from the government, including the Prime Minister's Award, the Minister of Knowledge Economy Award, and the Minister of Commerce, Industry and Energy Award.
Since the beginning of their careers, Defining's partners have been recognized for their contributions to the development of design in South Korea and have received prestigious awards from the government, including the Prime Minister's Award, the Minister of Knowledge Economy Award, and the Minister of Commerce, Industry and Energy Award.
PIN UP
PIN UP
KOREA
KOREA
The Pinup Design Awards is a design competition hosted by the Korea Industrial Designers Association and sponsored by the Ministry of Trade, Industry and Energy. It has been held since 1997 and strives to spread excellent designs and expand the design industry.
The Pinup Design Awards is a design competition hosted by the Korea Industrial Designers Association and sponsored by the Ministry of Trade, Industry and Energy. It has been held since 1997 and strives to spread excellent designs and expand the design industry.
SAMSUNG
SAMSUNG
KOREA
KOREA
The Samsung Award of Honor is the Samsung Group's most prestigious internal award, given to employees who have demonstrated outstanding performance and exemplary behavior. There are several categories, including the Design Award, Technology Award, and Special Award. Only one person receives the Design Award each year.
The Samsung Award of Honor is the Samsung Group's most prestigious internal award, given to employees who have demonstrated outstanding performance and exemplary behavior. There are several categories, including the Design Award, Technology Award, and Special Award. Only one person receives the Design Award each year.
IF
IF
GERMANY
GERMANY
The IF Design Award is an authoritative design competition based in Hanover, Germany, which began in 1954. Beyond a simple “design competition,” it has established itself as a marketing platform that drives global design trends and maximizes brand awareness.
The IF Design Award is an authoritative design competition based in Hanover, Germany, which began in 1954. Beyond a simple “design competition,” it has established itself as a marketing platform that drives global design trends and maximizes brand awareness.