OUR SERVICES
Defining is an industrial design company located in the heart of Seoul. We help our clients lead the market and grow their businesses by innovating user experiences through strategic design and creatively solving problems faced by companies.
Defining is an industrial design company located in the heart of Seoul. We help our clients lead the market and grow their businesses by innovating user experiences through strategic design and creatively solving problems faced by companies.
Defining is an industrial design company located in the heart of Seoul. We help our clients lead the market and grow their businesses by innovating user experiences through strategic design and creatively solving problems faced by companies.
Our service area encompasses our entire environment, including products, brands, and food, clothing, and shelter. In today's society, where material abundance has reached saturation point, products and services must coexist in close relationship with our daily lives. To this end, our projects begin with closely observing changes in lifestyle to detect the signals of change that define the era, and end with proposing the most innovative user experiences. Specifically, we specialize in product design, branding, product development, and production. We provide international-level design services ranging from product design for companies worth 10 trillion won to branding for small startups. Additionally, we find architecture and space to be very interesting and challenging design subjects and are prepared for innovation. Today's consumers have a significant influence on corporate activities through their consumption behaviors based on their high level of knowledge and values regarding products. In order to appeal to these savvy consumers, companies must approach design with sincerity and apply a consistent design language to everything from products and brands to websites and retail spaces. We maintain a progressive and challenging attitude in order to effectively respond to the rapidly evolving demands of consumers.
Our service area encompasses our entire environment, including products, brands, and food, clothing, and shelter. In today's society, where material abundance has reached saturation point, products and services must coexist in close relationship with our daily lives. To this end, our projects begin with closely observing changes in lifestyle to detect the signals of change that define the era, and end with proposing the most innovative user experiences. Specifically, we specialize in product design, branding, product development, and production. We provide international-level design services ranging from product design for companies worth 10 trillion won to branding for small startups. Additionally, we find architecture and space to be very interesting and challenging design subjects and are prepared for innovation. Today's consumers have a significant influence on corporate activities through their consumption behaviors based on their high level of knowledge and values regarding products. In order to appeal to these savvy consumers, companies must approach design with sincerity and apply a consistent design language to everything from products and brands to websites and retail spaces. We maintain a progressive and challenging attitude in order to effectively respond to the rapidly evolving demands of consumers.
A l PRODUCT DESIGN
Product design is the epitome and key area of design for product development and manufacturing business. Product design encompasses all the physical objects that shape our environment, ranging from home appliances, IT devices, and household goods to furniture, stationery, lighting, automobiles, medical devices, and more. In addition, product design also extends to products of the 4th industrial revolution technologies such as AI devices and robotics. Since every product produced by a company possesses unique capabilities, it tends to remain in the user's environment for an extended period of time. Therefore, the product should clearly contain the company's values and brand message. Defining provides the highest level of service for all types of products to meet the diverse needs of the company. These include the new design of existing market products, the development of new products to enter new markets, partial modification of existing products, and product planning and design strategies.
Product design is the epitome and key area of design for product development and manufacturing business. Product design encompasses all the physical objects that shape our environment, ranging from home appliances, IT devices, and household goods to furniture, stationery, lighting, automobiles, medical devices, and more. In addition, product design also extends to products of the 4th industrial revolution technologies such as AI devices and robotics. Since every product produced by a company possesses unique capabilities, it tends to remain in the user's environment for an extended period of time. Therefore, the product should clearly contain the company's values and brand message. Defining provides the highest level of service for all types of products to meet the diverse needs of the company. These include the new design of existing market products, the development of new products to enter new markets, partial modification of existing products, and product planning and design strategies.
A-1
PRODUCT DESIGN
(BASIC)
A-2
PRODUCT DESIGN
(INNOVATION)
A-3
DESGN IDENTITY
A-4
CMF DESIGN
PRODUCT DESIGN (BASIC)
PRODUCT DESIGN (INNOVATION)
DESIGN IDENTITY SYSTEM
CMF DESIGN (Color, Material, Finishing)
B l PRODUCT DEVELOPMENT
From design, product strategy, R&D to production, Defining is the ideal partner for businesses looking for comprehensive support throughout their entire product development process. Product development is one of the corporate management activities that includes creating new products, improving existing products, and developing the use of new products, and it aims to expand product demand, strengthen market competitiveness, and actively explore new markets. Based on our extensive experience in global manufacturing companies, we contribute to corporate and business achievements by participating in various processes of product development. More specifically, we provide services such as product planning, instrument design, circuit development, mold, injection, and production F/UP with industry-leading experts.
From design, product strategy, R&D to production, Defining is the ideal partner for businesses looking for comprehensive support throughout their entire product development process. Product development is one of the corporate management activities that includes creating new products, improving existing products, and developing the use of new products, and it aims to expand product demand, strengthen market competitiveness, and actively explore new markets. Based on our extensive experience in global manufacturing companies, we contribute to corporate and business achievements by participating in various processes of product development. More specifically, we provide services such as product planning, instrument design, circuit development, mold, injection, and production F/UP with industry-leading experts.
B-1
H/W ENGINEERING
B-2
MANUFACTURING
B-3
INJECTON MOLDING
B-4
PRODUCT CONSULTING
H/W ENGINEERING
MANUFACTURING
INJECTION MOLDING
PRODUCT CONSULTING
C l PRODUCT & DESIGN STRATEGY
Our strategy consulting is a service that helps you building product and market strategy based on our specialized knowledge and experience. We strive to achieve corporate strategic goals through overall product planning and strategy work, including market research, customer analysis, concepts and differentiation plans, and marketing strategy formulation. We also provide creative and practical strategies based on a deep understanding of customers and markets to grow our clients' businesses and lead innovation. We also operate consulting programs for product planning, strategy and improvement of existing product designs.
Our strategy consulting is a service that helps you building product and market strategy based on our specialized knowledge and experience. We strive to achieve corporate strategic goals through overall product planning and strategy work, including market research, customer analysis, concepts and differentiation plans, and marketing strategy formulation. We also provide creative and practical strategies based on a deep understanding of customers and markets to grow our clients' businesses and lead innovation. We also operate consulting programs for product planning, strategy and improvement of existing product designs.
C-1
PRODUCT STRATEGY
C-2
DESIGN STRATEGY
C-3
DESIGN MANAGEMENT
CONSULTING
C-4
START-UP PROGRAM
PRODUCT & MARKET STRATEGY
DESIGN STRATEGY
DESIGN MANAGEMENT CONSULTING
START-UP PROGRAM
D l VISUAL DESIGN
Defining's visual design services include brand identity designs that symbolize companies and brands such as logos, symbol marks, word marks, and more, as well as UX(UI/GUI), website, packages, and brochures. All visual content produced by the company is quickly delivered to the market and users in tangible and intangible forms, forming an image of the brand. As a result, visual design plays a critical role in conveying a company's vision, message, and brand story, making it imperative to establish a cohesive identity with product design. We focus on maintaining an integrated perspective on design and delivering accurate and clear corporate identity through coordinated application of concepts.
Defining's visual design services include brand identity designs that symbolize companies and brands such as logos, symbol marks, word marks, and more, as well as UX(UI/GUI), website, packages, and brochures. All visual content produced by the company is quickly delivered to the market and users in tangible and intangible forms, forming an image of the brand. As a result, visual design plays a critical role in conveying a company's vision, message, and brand story, making it imperative to establish a cohesive identity with product design. We focus on maintaining an integrated perspective on design and delivering accurate and clear corporate identity through coordinated application of concepts.
D-1
VISUAL BRAND DESIGN
D-2
BRAND PLANNING
D-3
UX & WEB DESIGN
D-4
GRAPHIC DESIGN
VISUAL BRAND DESIGN
BRAND PLANNING & STRATEGY
UX & WEB DESIGN
GRAPHIC DESIGN
E l SPACE DESIGN
The space design projects we participate in include furniture, interior, and architectural designs. We believe that the company's design philosophy and message should be included consistently in all spaces, including the company's offices, workplaces, stores, and exhibition spaces. When an enterprise conveys consistent and cohesive messages across all tangible and intangible aspects of its products, from content to retail, the market responds positively, resulting in increased user loyalty. Therefore, all the spaces created by the company are also subject to professional design services.
The space design projects we participate in include furniture, interior, and architectural designs. We believe that the company's design philosophy and message should be included consistently in all spaces, including the company's offices, workplaces, stores, and exhibition spaces. When an enterprise conveys consistent and cohesive messages across all tangible and intangible aspects of its products, from content to retail, the market responds positively, resulting in increased user loyalty. Therefore, all the spaces created by the company are also subject to professional design services.
E-1
OFFICE SPACE
E-2
RETAIL SPACE
E-3
SPACE PLANNING
E-4
ARCHIECTURAL DESIGN
OFFICE SPACE
RETAIL SPACE
SPACE PLANNING
ARCHIECTURAL DESIGN
PARTNERSHIP
PARTNERSHIP
A partner who helps companies grow. This is our core value. We are preparing various contract programs to create more opportunities to collaborate with more companies. We always look forward to meeting new customers and consider it a priority to build and maintain an ongoing relationship. Through mutual trust and a collaborative exchange of creative ideas, we aspire to make a positive impact on our customers' future. If you need professional design services to grow your business and develop successful products and services, refer to the sample contract below.
A partner who helps companies grow. This is our core value. We are preparing various contract programs to create more opportunities to collaborate with more companies. We always look forward to meeting new customers and consider it a priority to build and maintain an ongoing relationship. Through mutual trust and a collaborative exchange of creative ideas, we aspire to make a positive impact on our customers' future. If you need professional design services to grow your business and develop successful products and services, refer to the sample contract below.
A
PROJECT-BASED
CONTRACT
PARTNERSHIP
B
YEARLY
CONTRACT
PARTNERSHIP
C
DESIGN
VENTURE
PARTNERSHIP
D
RUNNING
GUARANTEE
PARTNERSHIP
E
ADVISOR
SERVICE
PARTNERSHIP
A l PROJECT-BASED CONTRACT
As our most basic contract, it is available and customizable to businesses in all forms, as well as individual customers preparing to develop their products. Our Project-based Contract Services offer an economical solution for companies with a limited product portfolio as we provide our services on a project-by-project basis. For companies pursuing new and highly significant product concepts, Defining's per-project contracts offer an excellent option. It is also possible to provide services for the entire product development process after the design stage according to the terms of the contract.
As our most basic contract, it is available and customizable to businesses in all forms, as well as individual customers preparing to develop their products. Our Project-based Contract Services offer an economical solution for companies with a limited product portfolio as we provide our services on a project-by-project basis. For companies pursuing new and highly significant product concepts, Defining's per-project contracts offer an excellent option. It is also possible to provide services for the entire product development process after the design stage according to the terms of the contract.
B l YEARLY CONTRACT
The Yearly Contract Program is an optimal program for companies that want to continue collaborating with trusted design partners. Our annual contracts are the most cost-effective option for companies because they can make long-term contracts at an affordable price and receive a number of design projects and services. In addition, it is the best program for a consistent and continuous application of design strategies and quality. Companies with internal design teams can anticipate an objective assessment of their design capabilities, as well as with interactive collaboration.
The Yearly Contract Program is an optimal program for companies that want to continue collaborating with trusted design partners. Our annual contracts are the most cost-effective option for companies because they can make long-term contracts at an affordable price and receive a number of design projects and services. In addition, it is the best program for a consistent and continuous application of design strategies and quality. Companies with internal design teams can anticipate an objective assessment of their design capabilities, as well as with interactive collaboration.
C l DESIGN VENTURE (VC)
The Design Venture(VC) Program involves investing Defining's design services in companies. Defining offers cost-effective design services, and the company can transfer the remaining project costs to Defining by sharing a percentage of the profits generated after the product launch. Therefore, from a company’s stance, it has the advantage of minimizing the burden of cashable expenses. The contract program offered by Defining is a cost-effective solution for startup companies in the form of corporations. This type of service is widely utilized in Silicon Valley, United States, and has a proven track record of effectiveness.
The Design Venture(VC) Program involves investing Defining's design services in companies. Defining offers cost-effective design services, and the company can transfer the remaining project costs to Defining by sharing a percentage of the profits generated after the product launch. Therefore, from a company’s stance, it has the advantage of minimizing the burden of cashable expenses. The contract program offered by Defining is a cost-effective solution for startup companies in the form of corporations. This type of service is widely utilized in Silicon Valley, United States, and has a proven track record of effectiveness.
D l RUNNING GUARANTEE CONTRACT
Defining's running guarantee contract is the most reasonable program for any company that needs design. Under this program, Defining will offer design services upon receipt of a down payment, with the remaining costs being shared as a percentage of the sales generated since the product's launch. From a company's perspective, this program allows for minimal initial expenditures and most design costs to be settled after production. This approach helps reduce risks and enables reasonable fund management.
Defining's running guarantee contract is the most reasonable program for any company that needs design. Under this program, Defining will offer design services upon receipt of a down payment, with the remaining costs being shared as a percentage of the sales generated since the product's launch. From a company's perspective, this program allows for minimal initial expenditures and most design costs to be settled after production. This approach helps reduce risks and enables reasonable fund management.
E l ADVISOR SERVICE / CONSULTING
It is a contract program tailored to consulting, that is, advisory functions and not actual design development. Defining's partners communicate directly with the company's representatives and key stakeholders as well as external experts to identify and remediate the company's problems. It also provides consulting services to refine the enterprise's business strategy from a design perspective and to enhance the internal design organization's deployment and design capabilities. Many companies already have design management in place and seek advice from full-time or part-time advisors to innovate their production.
It is a contract program tailored to consulting, that is, advisory functions and not actual design development. Defining's partners communicate directly with the company's representatives and key stakeholders as well as external experts to identify and remediate the company's problems. It also provides consulting services to refine the enterprise's business strategy from a design perspective and to enhance the internal design organization's deployment and design capabilities. Many companies already have design management in place and seek advice from full-time or part-time advisors to innovate their production.