Seohwadang is a fusion dessert café located in Ikseon-dong, Seoul, offering modern interpretations of traditional Korean sweets. The café uses organic ingredients grown by the client to provide healthy and natural flavors. We set the design concept of “Slowly Blooming Petals” to express the poetic and Korean charm of Seohwadang, and sought to convey the comfortable and warm feelings of the space and desserts through the medium of “flower petals.” The “flower petal” graphic, designed as an important element of the branding design, has infinite expandability and symbolizes the identity of Seohwadang's diverse brand experiences.