BIT is a top-notch Korean manufacturing company specializing in product design M/UP production and has been an important partner of Samsung Electronics since its establishment. For its 20th anniversary, BIT wanted to refresh its image and introduce a new identity that reflects the company's commitment to continuous growth and innovation. Defining wanted to express the new 20 years of BIT, and to do so, we created a futuristic sophistication in the design. The new CI design centered on visual sophistication and refined lines to showcase BIT's corporate philosophy of quality and innovation, and the company's industry-leading technology.