DEFINING WHAT DESIGN IS
Defining is a progressive design office based in Seoul, Korea. The founder, Davi Yun, is a principal designer of Samsung Electronics and has a very special career as being awarded as a ‘Samsung Award of Honor’ . It is our most important mission to deal with design in a sincere manner and to present new possibilities for a better life through design behavior. To do this, we closely observe contemporary culture and philosophy, and the transformation of aesthetic consciousness in the realm of food, clothing, and shelter as a whole. And we also maintain an open and progressive attitude in dealing with projects to provide customers with the best solution, and work with engineers, planners, manufacturers, and architects to make these ideas a reality.
We hope that the outcome of the project will have a clear identity as an object that forms the human environment, while demonstrating the innovation that can lead the trend in the global marketplace of the industry. Seoul, where Defining is located, provides the best environment to complete our vision. Seoul is the capital of South Korea and is a mega city with a population of over 10 million and a center for economy, culture, arts and politics. As an obvious global leader in the IT, entertainment and style industries, Seoul is the most sensitive and quick to respond to major trends like food, clothing, and shelter in the world. We’re moving on to an international level of design, facing the world in the heart of these cities.
CAPABILITIES
Our service area extends beyond objects to the entire lifestyle. In today’s society, where material affluence has already reached saturation, goods and services must go beyond the boundaries of the industry and form a closer relationship with our daily lives. To do this, our project begins with a close observation of lifestyle and unconscious changes, and ends with the most new and innovative solution offering a clear signal that defines the contemporary. In detail, we specialize in product design and provide high quality design services in branding for start-ups in various fields. And for us, architecture and space are very interesting design objects. In particular, the branding of O2O start-ups must evolve to a consistent identity, from CI, BI, and websites to retail space. In order to meet these needs, our service sector continues to expand.
Product l Branding l Space l Graphic
BUSINESS MODEL
We are preparing a variety of business models to build partnerships with more clients. We always look forward to meeting new customers, and it’s very important that we build and maintain a lasting relationship. We hope to be able to make positive contributions to their future, influenced based on mutual belief. If you need a design partner to grow your business and develop successful products and services, check out the business models below.
Project Unit Agreement
As the most common form of contract program, it is available for enterprise customers as well personals . Because design services are offered on a project-by-project basis, it’s a very cost-effective program, especially for businesses that don’t have a diversified portfolio. It can also be a more effective choice for projects with tight development schedules or high-priority projects.
Long-term partnership (annual contract)
This program can be the best choice for organizations that want to maintain a lasting relationship with trusted design partners. The annual contract with Defining is the financial advantage of the company and the best program to ensure the continuity of design quality. Of course, close collaboration is possible even when you have a design team in-house.
Consultant Service
This is a contract program tailored to consulting functions rather than actual design development. The leader of Defining will participate as an advisor to communicate directly with the representatives of the company and to identify and improve design issues within the company. It provides advisory services to improve the level and capabilities of the enterprise’s internal design organization. Many global companies already have consultants, and MUJI and Balmuda are representative companies.
DEFINING WHAT DESIGN IS
Defining is a progressive design office based in Seoul, Korea. The founder, Davi Yun, is a principal designer of Samsung Electronics and has a very special career as being awarded as a ‘Samsung Award of Honor’ . It is our most important mission to deal with design in a sincere manner and to present new possibilities for a better life through design behavior. To do this, we closely observe contemporary culture and philosophy, and the transformation of aesthetic consciousness in the realm of food, clothing, and shelter as a whole. And we also maintain an open and progressive attitude in dealing with projects to provide customers with the best solution, and work with engineers, planners, manufacturers, and architects to make these ideas a reality.
We hope that the outcome of the project will have a clear identity as an object that forms the human environment, while demonstrating the innovation that can lead the trend in the global marketplace of the industry. Seoul, where Defining is located, provides the best environment to complete our vision. Seoul is the capital of South Korea and is a mega city with a population of over 10 million and a center for economy, culture, arts and politics. As an obvious global leader in the IT, entertainment and style industries, Seoul is the most sensitive and quick to respond to major trends like food, clothing, and shelter in the world. We’re moving on to an international level of design, facing the world in the heart of these cities.
CAPABILITIES
Our service area extends beyond objects to the entire lifestyle. In today’s society, where material affluence has already reached saturation, goods and services must go beyond the boundaries of the industry and form a closer relationship with our daily lives. To do this, our project begins with a close observation of lifestyle and unconscious changes, and ends with the most new and innovative solution offering a clear signal that defines the contemporary. In detail, we specialize in product design and provide high quality design services in branding for start-ups in various fields. And for us, architecture and space are very interesting design objects. In particular, the branding of O2O start-ups must evolve to a consistent identity, from CI, BI, and websites to retail space. In order to meet these needs, our service sector continues to expand.
Product l Branding l Space l Graphic
BUSINESS MODEL
We are preparing a variety of business models to build partnerships with more clients. We always look forward to meeting new customers, and it’s very important that we build and maintain a lasting relationship. We hope to be able to make positive contributions to their future, influenced based on mutual belief. If you need a design partner to grow your business and develop successful products and services, check out the business models below.
Project Unit Agreement
As the most common form of contract program, it is available for enterprise customers as well personals . Because design services are offered on a project-by-project basis, it’s a very cost-effective program, especially for businesses that don’t have a diversified portfolio. It can also be a more effective choice for projects with tight development schedules or high-priority projects.
Long-term partnership (annual contract)
This program can be the best choice for organizations that want to maintain a lasting relationship with trusted design partners. The annual contract with Defining is the financial advantage of the company and the best program to ensure the continuity of design quality. Of course, close collaboration is possible even when you have a design team in-house.
Consultant Service
This is a contract program tailored to consulting functions rather than actual design development. The leader of Defining will participate as an advisor to communicate directly with the representatives of the company and to identify and improve design issues within the company. It provides advisory services to improve the level and capabilities of the enterprise’s internal design organization. Many global companies already have consultants, and MUJI and Balmuda are representative companies.