FOUNDER

DAVI  YUN

FOUNDER,  DESIGN DIRECTOR

 

 

 

FEATURED EXPERIENCE

 

• The laureate of Samsung Award of Honor

• Advisory board memberof Samsung Design Identity Committee

• Head of PC design in IT & Mobile business at Samsung

• Awarded Samsung Electronics Best Designer Award, Grand Prize

• Received  the world’s top five major design awards ;  IDEA, IF, Red-Dot, DFAA, ADA, Good Design Award

• Received Republic of Korea Prime Minister Award, Ministry of Commerce, Industry and Energy Award

• Received Ministry of Knowledge Economy Award, and Public Procurement Service Award

 

 

BIOGRAPHY

 

Davi Yun, the founder of Defining, has built a career as a designer at Samsung Electronics. He awarded the  ‘Samsung Award of Honor’  as Samsung’s chief designer and creative director, and is one of the most influential designers in Samsung Electronics’ IT & Mobile business field.

He grew up in an open environment about art and culture under the influence of his father, who was an architect. His parents, who discovered his aesthetic potential early on, provided support and encouragement from childhood, including exposure to various artistic environments, whose aesthetic experiences greatly influenced his growth as a designer. And after elementary school when he was really into assembling Plastic model, he produced excellent results in graphic communication work such as posters in middle school and high school. He later majored in industrial design at Kookmin University, which has an international reputation in design, before joining Samsung’s design center in 1996.

Davi Yun, as the creative director of the Samsung PC business division, which reaches the scale of approximately 8 trillion Won, directed the overall design strategy, advanced design, archetype design and line-up design and, as the board member of Prior Design Identity Committee, plays the core role in the design strategy and the identity establishment project. He is almost the only designer in Samsung who designed every products of IT & Mobile fields including Note PCs, which includes the ‘Series 9’ that was nominated the world’s best Note PC by the US Consumer Report, tablets, smart phones, PDAs and all-in-one PCs, monitors, and printers. Today, the products designed by him and his team are selling in 145 countries in the world.

Davi Yun was laurelled Samsung Award of Honor, the most honorable award as a Samsung-person, in 2011. The award that was on behalf of designs field was awarded by Chairman KunheeLee of Samsung Group himself. He also won awards from internationally prestigious design awards including the three major design awards, IDEA(US), IF(Germany), and Red-Dot(Germany), and others as DFA(Hong Kong), ADA(Australia), and Good Design(Japan). Moreover, being acknowledged for his contribution to the development of Korean design, he has received major governmental awards from the Prime Minister, the Knowledge and Economy Minister and the Public Procurement Service Administrator, as well as from agencies, such as Ministry of Commerce  Industry and Energy.

At present, he is expanding his interest as a designer from consumer home electronics such as IT, home electronics, and AV to the whole lifestyle that embraces furniture, food, video, interior, and construction. Also, as a designer working based on Asia, he is under a private research of national concepts of beauty of Eastern Asia such as Korea, China, and Japan. His sincere attitude towards human, faith in design, insight that reads the era, understanding of production technology, and broad human network are powerful assets that allow such an expansion. From 2015, he is teaching students in a design special education organization founded by Samsung, SADI(Samsung Art & Design Institute), yet again expanding his assets and experience.

Davi Yun currently lives in Seoul with her wife and two children. He is living in Seoul, the mega city of international scale where it is  recently known for one of the most trendy cities in the world, and he closely scans changes in global lifestyle and aesthetics while expanding his work and experience as a designer into the world.

 

 

SELECTED REPRESENTATIVES AWARDS

 

Samsung Award of Honor, Note PC Series 9 (Korea)
Samsung Best Design Award, Grand Prize, Tablet PC Series 7 (Korea)
IDEA/IDSA Award, Final List, Note PC Series 9 (USA)
IDEA/IDSA Award, Silver Prize, Note PC M 40 (USA)
IDEA/IDSA Award, Final List, Note PC Book 9 (USA)
IDEA/IDSA Award, Final List, Note PC Series 7 (USA)
IF Design Award, Note PC Book 9 Plus (Germany)
IF Design Award, Note PC Series 9 (Germany)
IF Design Award, AIO PC Series 5 (Germany)
IF Design Award, Tablet PC Series 7 (Germany)
IF Design Award, AIO PC MU 100 (Germany)
IF Design Award, Note PC X 420 (Germany)
IF Design Award, Note PC M 40 (Germany)
IF Design Award China, Note PC M 40 (China)
Good Design Award, Note PC Book 7 Chronos (Japan)
Good Design Award, Tablet PC Series 7 (Japan)
Good Design Award, Note PC Book 9 Plus (Japan)
Good Design Award, Note PC Series 9 (Japan)
DFA Design Award, Bronze, Note PC Series 9 (Hong Kong)
CES Innovation Award, Note PC Series 9 (USA)
Consumer Report, Worlds Best Product, Note PC Series 9 (USA)
T3 Exclusive Award, Note PC X 1 (UK)

 

 

EXHIBITION

 

PC Archetype Design / Samsung Design Gallery, Seoul
PC Innovation Design Show / Samsung Design Gallery, Seoul
Mobile PC Archetype Design / Samsung Design Gallery, Seoul
IT Design Identity Project / SADI Gallery, Seoul
IT Cluster Design. Archetype Design / SADI Gallery, Seoul
Digital Collection Show / Samsung Suwon Factory, Suwon

 

DAVI  YUN

FOUNDER,  DESIGN DIRECTOR

 

 

 

FEATURED EXPERIENCE

 

• The laureate of Samsung Award of Honor

• Advisory board memberof Samsung Design Identity Committee

• Head of PC design in IT & Mobile business at Samsung

• Awarded Samsung Electronics Best Designer Award, Grand Prize

• Received  the world’s top five major design awards ;  IDEA, IF, Red-Dot, DFAA, ADA, Good Design Award

• Received Republic of Korea Prime Minister Award, Ministry of Commerce, Industry and Energy Award

• Received Ministry of Knowledge Economy Award, and Public Procurement Service Award

 

 

BIOGRAPHY

 

Davi Yun, the founder of Defining, has built a career as a designer at Samsung Electronics. He awarded the  ‘Samsung Award of Honor’  as Samsung’s chief designer and creative director, and is one of the most influential designers in Samsung Electronics’ IT & Mobile business field.

He grew up in an open environment about art and culture under the influence of his father, who was an architect. His parents, who discovered his aesthetic potential early on, provided support and encouragement from childhood, including exposure to various artistic environments, whose aesthetic experiences greatly influenced his growth as a designer. And after elementary school when he was really into assembling Plastic model, he produced excellent results in graphic communication work such as posters in middle school and high school. He later majored in industrial design at Kookmin University, which has an international reputation in design, before joining Samsung’s design center in 1996.

Davi Yun, as the creative director of the Samsung PC business division, which reaches the scale of approximately 8 trillion Won, directed the overall design strategy, advanced design, archetype design and line-up design and, as the board member of Prior Design Identity Committee, plays the core role in the design strategy and the identity establishment project. He is almost the only designer in Samsung who designed every products of IT & Mobile fields including Note PCs, which includes the ‘Series 9’ that was nominated the world’s best Note PC by the US Consumer Report, tablets, smart phones, PDAs and all-in-one PCs, monitors, and printers. Today, the products designed by him and his team are selling in 145 countries in the world.

Davi Yun was laurelled Samsung Award of Honor, the most honorable award as a Samsung-person, in 2011. The award that was on behalf of designs field was awarded by Chairman KunheeLee of Samsung Group himself. He also won awards from internationally prestigious design awards including the three major design awards, IDEA(US), IF(Germany), and Red-Dot(Germany), and others as DFA(Hong Kong), ADA(Australia), and Good Design(Japan). Moreover, being acknowledged for his contribution to the development of Korean design, he has received major governmental awards from the Prime Minister, the Knowledge and Economy Minister and the Public Procurement Service Administrator, as well as from agencies, such as Ministry of Commerce  Industry and Energy.

At present, he is expanding his interest as a designer from consumer home electronics such as IT, home electronics, and AV to the whole lifestyle that embraces furniture, food, video, interior, and construction. Also, as a designer working based on Asia, he is under a private research of national concepts of beauty of Eastern Asia such as Korea, China, and Japan. His sincere attitude towards human, faith in design, insight that reads the era, understanding of production technology, and broad human network are powerful assets that allow such an expansion. From 2015, he is teaching students in a design special education organization founded by Samsung, SADI(Samsung Art & Design Institute), yet again expanding his assets and experience.

Davi Yun currently lives in Seoul with her wife and two children. He is living in Seoul, the mega city of international scale where it is  recently known for one of the most trendy cities in the world, and he closely scans changes in global lifestyle and aesthetics while expanding his work and experience as a designer into the world.

 

 

SELECTED REPRESENTATIVES AWARDS

 

Samsung Award of Honor, Note PC Series 9 (Korea)
Samsung Best Design Award, Grand Prize, Tablet PC Series 7 (Korea)
IDEA/IDSA Award, Final List, Note PC Series 9 (USA)
IDEA/IDSA Award, Silver Prize, Note PC M 40 (USA)
IDEA/IDSA Award, Final List, Note PC Book 9 (USA)
IDEA/IDSA Award, Final List, Note PC Series 7 (USA)
IF Design Award, Note PC Book 9 Plus (Germany)
IF Design Award, Note PC Series 9 (Germany)
IF Design Award, AIO PC Series 5 (Germany)
IF Design Award, Tablet PC Series 7 (Germany)
IF Design Award, AIO PC MU 100 (Germany)
IF Design Award, Note PC X 420 (Germany)
IF Design Award, Note PC M 40 (Germany)
IF Design Award China, Note PC M 40 (China)
Good Design Award, Note PC Book 7 Chronos (Japan)
Good Design Award, Tablet PC Series 7 (Japan)
Good Design Award, Note PC Book 9 Plus (Japan)
Good Design Award, Note PC Series 9 (Japan)
DFA Design Award, Bronze, Note PC Series 9 (Hong Kong)
CES Innovation Award, Note PC Series 9 (USA)
Consumer Report, Worlds Best Product, Note PC Series 9 (USA)
T3 Exclusive Award, Note PC X 1 (UK)

 

 

EXHIBITION

 

PC Archetype Design / Samsung Design Gallery, Seoul
PC Innovation Design Show / Samsung Design Gallery, Seoul
Mobile PC Archetype Design / Samsung Design Gallery, Seoul
IT Design Identity Project / SADI Gallery, Seoul
IT Cluster Design. Archetype Design / SADI Gallery, Seoul
Digital Collection Show / Samsung Suwon Factory, Suwon

English